Contact: Karlene Lukovitz
VP, Communications, BPA Worldwide
203.447.2811; klukovitz@bpaww.com
Shelton, CT February 8, 2006 - Calabasas, Life at Its Best has applied for consumer
magazine membership in BPA Worldwide. The magazine is published by EJJ Publications, LLC
(Calabasas, CA).
BPA Worldwide will track Calabasas, Life at Its Best’s circulation size, source make-up, pricing
and geographic coverage. The magazine will have 12 months to complete its initial circulation
audit.
"The strong growth of Calabasas, Life at Its Best has made it a perfect time to apply for
membership with BPA Worldwide," said Publisher Richard Bleiweiss. "This was our commitment
from our launch just one year ago — the confirmation of a national-quality venue for our
advertisers. With the recognition of the Greater Los Angeles Valley as a separate geographical
area, our audit and future membership in BPA will confirm that Calabasas, Life at its Best has
quickly become one of the major media buys for the Los Angeles market."
"We are pleased that Calabasas, Life at Its Best has applied for membership in BPA Worldwide,"
said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers
and prospects with the solid assurance of an independent circulation audit conducted according
to our world-respected, uncompromising standards. With a BPA audit, media buyers can be
confident that circulation claims are accurate, and that they have the verified data that they need
to assess a publication's effectiveness in serving its market."
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by
a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered
in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing
organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than
2,500 media members and applicants–including more than 2,000 B-to-B publications, more than
500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases,
wireless and other advertiser–supported media. BPA's membership also includes more than
2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports,
membership information and publishing and advertising industry news.
NR Feb-06
Two Corporate Drive, Ninth Floor, Shelton, CT 06484-6259 | Tel: 203-447-2800 | Fax: 203-447-2900 | www.bpaww.com
